Wildberries and Unibank in Armenia Launch Installment Purchase Service

Wildberries, in partnership with Unibank, will provide customers in the Republic of Armenia with the opportunity to purchase goods in installments.

At the checkout stage, in the cart or after clicking the "Pay Now" button, users will see Unibank among the available payment options. To apply for installment financing, the system redirects the user to the bank’s page, where they go through the application review process and receive approval.

Installment financing is available for amounts up to 2,500,000 Armenian drams, with a term of up to 36 months — specific conditions are determined individually by the bank for each client. The interest rate and repayment terms are displayed during the application process.

If the customer decides to return the product, the funds paid will be refunded. At the same time, the obligations under the credit agreement will be recalculated or closed.

"For us, it is important that every customer has freedom of choice, including when selecting payment methods. The integration with Unibank allows us to offer users a transparent and fast service directly within the platform. We see that access to modern financial solutions has a direct impact on customer loyalty: when a person can purchase a desired item here and now and pay for it in convenient terms, it changes the entire approach to shopping. We will continue to implement such tools to make shopping on Wildberries as accessible as possible for everyone," said David Mirzoyan, Regional Director of Wildberries in Armenia.

"Unibank continues to develop digital financial solutions, making the lending process as simple and convenient as possible for customers. We are one of the leaders in the consumer lending market in Armenia, and it is important for us that banking services are available exactly where it is most convenient for the customer. Thanks to the partnership with Wildberries, customers can apply for a loan directly during the purchasing process — in just a few clicks. The new service allows customers to receive desired goods without the need to save for a long time or postpone purchases," said Gurgen Ghukasyan, First Deputy Chairman of the Management Board, Director of Retail Business Development and Sales at Unibank.