Yerevan, 22.October.2026,
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What to gift men on January 28: Idram&IDBank

SOCIETY

January 28 is Armenian Army Day, and although it is not officially recognized as “Men’s Day,” all women, by tacit consent, want to pay special attention to and congratulate the beloved and important men in their lives on that day.

Even when you know the man you are choosing a gift for very well, you often find yourself faced with the question, “What should I give?” and don’t know where to start. This time, we have decided to help you with a few ideas.

Give emotions

Especially when you have gone through all the stages of “material gifts” and he is expecting something classic, emotions can become the most genuine surprise. Buy tickets to the theater, a concert, or a long-awaited movie—give a new experience and an opportunity to spend time differently. And to easily navigate among the many events, you can find tickets for all important occasions, from concerts to opera and ballet, in the “Tickets” section of the Idram&IDBank application.

Give a technology

We know that many men are especially interested in technology—sometimes all you need to do is look at their desk: an exclusive keyboard, a unique mouse, several screens connected to one computer, PlayStation consoles, and more. The choice is simple: visit a tech store and find something they truly need and will genuinely enjoy.

Of course, we understand that January is a challenging month, especially after the New Year hustle, which is why we suggest the Rocket Line payment option. Buy the gift now, make him happy, and pay later in installments. And if you choose Rocket Line 0%, you won’t spend a single extra dram.

Give a gift card

Many people think that a gift card is just a “last-minute” and not very thoughtful present, but in reality, it’s one of the best options—especially when it’s hard to choose. We’re sure that many men will gladly receive gift cards from their favorite stores and brands and pick exactly what they want.

All of this can be arranged in just a few taps in the idplus app: purchase an online gift card or an idplus gift card, which doesn’t limit the choice of stores. The recipient can use the gift card anywhere Idram QR payments are accepted—around 26,000 physical point of sales across Armenia and more than 1,000 online stores.

In any case, remember that often it’s not the price or appearance of the gift that matters most, but how you present it—and the emotions, feelings, and unforgettable moments you put into that day.

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